10 ways to help your customer pick the “right”
contractor (you).
1. Do an Internet search on the owner
and the company and see what comes up — both good and bad. You want to see
testimonials from customers who are just like you.
1. Try to
get referrals from your friends and family who have had a good experience
working with a contractor in the last two to three years. I say two to three
years because things change fast.
3. Make sure they’re
licensed to work where you live so you’re covered if and when permits need to
be pulled. You don’t want your job being stopped in the middle and scrambling.
4.
Make sure they’re insured for at least Workman’s Compensation and that they
have a Certificate of Liability.
5. Set a budget range for
the project and know going into it that things come up and choices need to be
made. I recommend you figure it’ll cost more money and take longer. If it
doesn’t, you’re way ahead of the game.
6. Set up installment
payments that give the contractor an incentive to stay on-track, hit objective
goals and have a clear completion date.
Ex: 25% upon signing, 25% on rip out, 25% on
install and 25% on completion and inspection (as necessary) all done by Dec. 31,
2009.
7. Make sure you pick three contractors to come and bid the job.
Let them know it’s only going to be three and not 30 bidding. You also want
them to know that everyone coming to give a price has been by recommendation.
Also, let them know a budget range, but keep it about 10 percent less than your
walk-away price.
8. Have them price up all the options
within your budget goals so you can say yes to what you really need.
Then see if the budget allows for what you’d also really like.
9.
Try to let the contractor buy all the materials. That keeps you from being
stuck in the middle when something goes wrong. What I mean by that is the place
that sold you the materials blames the contractor and the contractor blames the
place that sold you the materials. If need be, go to the supplier with them so
you know what choices you have.
10. Make sure you have a
clear understanding of what they will and won’t guarantee and for how long.
Why
did I share this with you?
The contractors I work with have
been trained to be the prospect’s “Expert Advisor.” And they’re sincerely
interested in helping them have a successful contracting experience. They also
have worked with me long enough to be able to successfully address each and
every one of the items above in a positive way. They even have testimonials
from their customers who say the things that address these items and give the third-party
stamp of approval. That’s why, in general they are able to ask for more money and
get it than the average contractor they compete with.
So if
you want to make more profit, get yourself in position to address these Top 10
issues (and even more if you can) and then back it up with customer
testimonials.