Anyone who’s launched a new business knows the startup phase can be brutal. The investments of time and money, the lack of sleep, the long days, the time spent focused on work instead of family — all of these things add up to ensure many businesses fail to make it past their first year.
Michael Cox of PalmettoINSITU got his business over the startup hump. The Charleston, S.C., geotechnical firm just celebrated two years in business. National Driller spoke with Cox about what it takes to strike out on your own and how to distinguish your company in a crowded field.