The Water Environment Federation (WEF) and the International Water Association (IWA) have announced a re-launch of the popular World Water Monitoring Day public education and outreach program. Now called World Water Monitoring Challenge (WWMC), the new name, look and updated website helps encourage year-round involvement in the international program that recorded more than 300,000 participants worldwide in 2011.
IWA have known for some time that many of our participants monitor their water
resources year-round, and need the flexibility to choose a date, or dates, that
work best for them. We extended the monitoring window for World Water
Monitoring Day in 2008, but there was still confusion about when we wanted
people to monitor,” says WEF executive director Jeff Eger. “The simple answer
is we want everyone to get out to their waterways and learn about them whenever
they can. The name change helps us make that point more clearly.”
the timeframe for monitoring from March 22 until the end of the year has
boosted program participation considerably. In 2011, nearly 340,000 people
monitored their waterways in 77 countries. Five years ago, this number was
closer to 30,000.
to clarifying the intent of the program, WEF and IWA hope that the new moniker
will serve as a motivational message that encourages people everywhere to test
the quality of their waterways, share their findings, and protect our most
precious resource. Program staff and a brand new website with a suite of free
materials stand ready to assist.
continue to be amazed by the number of people around the world who have
embraced this program and made it a part of their ongoing environmental
stewardship efforts. We look forward to further enabling those efforts and generating
even greater momentum under our new WWMC banner,” says IWA executive director Paul
by WEF and IWA, WWMC is an international education and outreach program that
builds public awareness and involvement in protecting water resources around
the world. The annual program connects citizens with their local water bodies
through a series of simple, hands-on monitoring tests. The program receives
financial and in-kind support from the primary sponsors, including the U.S.
Geological Survey, the U.S. Environmental Protection Agency, Xylem Inc. and
details about WWMC and how to participate in 2012, please visit
World Water Monitoring Day Re-launches
February 17, 2012