Innovation Versus Fear
Recently, marketing guru Seth Godin wrote about the contrasting problems of
“this is the best I can do” and “it’s not good enough.” (Go to
sethgodin.typepad.com for more marketing wizardry.) The first response
describes a scenario where innovation dries up and the second is one where the
ideas are there, but fear of failure prevents action.
What I believe Seth was getting at is a point I wholeheartedly embrace: in
today’s business environment, it’s more important than ever that we are
constantly looking forward, consistently innovating, and implementing new and
better ways of doing business.
For you, constantly innovating might mean learning a new aspect of the drilling
trade. With the current soft residential homebuilding market, water well
drilling isn’t as robust as we’d like. Yet other drilling markets are all
abuzz. Yes, that might mean at least a temporary relocation, but success
requires sacrifice. Maybe it means learning a new trade, then coming back home
to teach other water well drillers how to find success with the knowledge they
have in today’s market.
For us at National Driller, our mission is to provide superior information to
help our readers succeed. We must continually identify new opportunities for
you, our reader, and deliver that information in the format that you desire
(print, smartphone, website or tablet).
Constant innovation at National Driller means in the coming months we will
begin taking an even closer look at other markets of the drilling industry. We
will bring you better information in more formats. We will overhaul our
website. We will do other things we haven’t thought of yet.
Jeremy Verdusco, see his introduction below, will be helping to lead the charge
as your new editor of National Driller.
Dan Murfey, publisher
Editor’s Note - Embracing Exploration
In work and in life, exploration moves us forward. We find new ways to work,
welcome new ideas and try new fields. It’s in that spirit that I take over as
editor of National Driller, the preeminent source for news about, by and for
the drilling industry.
My background includes more than 10 years in media-most recently at a daily
newspaper covering Michigan’s biggest city, Detroit. So I come to National
Driller as an experienced editor and reporter. I’ve interviewed everyone from
cops to university officials to teenagers. I’ve written articles about bank
robberies and new restaurants. I’ve worked on stories about national elections,
city governments, the auto industry, state politics and everything in between.
I bring the integrity to fairly and accurately reflect the current state of the
drilling industry, and the trends that will take it into the
That know-how will help me guide growth in coverage and reach as National
Driller works to meet readers wherever they are-be it in the field on a
smartphone or tablet, in their inbox, on social media, in print or on the web
at www.nationaldriller.com. News about the industry is valuable to you, whether
you’re learning about the latest innovations or making choices about equipment
purchases. We value it, too, and think that passion will show even more in
issues to come. Of course, we’ll still have the features and columnists you’ve
come to depend on and look forward to each month. But we also have a few ideas in
that works that we think will make National Driller even more of a go-to
source, so stay tuned.
I look forward to helping readers make their best business decisions through
ongoing coverage of new and innovative products and methods, and interesting
people in the industry.
National Driller has a lot of potential. I’m excited to get
Jeremy Verdusco, editor
Publisher's Note: Innovation Versus Fear
December 10, 2012