Pump control manufacturer SJE-Rhombus held their annual training event June 12-13 at the company’s Detroit Lakes, Minn., headquarters.

“It’s an excellent opportunity to strengthen relationships and build brand loyalty with customers while learning about the SJE-Rhombus product line,” marketing communications manager Sharlene Delaney, who coordinates the event, says.

A mix of installers, distributors, engineers, manufacturer reps and OEMs attended the two-day event. Sessions included product overviews, panel assembly and troubleshooting, and quality and testing. Attendees also get to tour the factory to see how products are made. The company says this opportunity for first-hand experience with the products is a highlight of the training.

Custom panel design technician Steve Lokken helps teach the hands-on panel training and panel troubleshooting classes.

“My favorite part would be the hands-on panel assembly. It is a laid-back training session and they get to build something that they probably never thought they would,” Lokken says.

For customer service lead technician Brian Halstensgaard, who helps teach the control panel breakout sessions, hands-on panel building, and panel troubleshooting, it means a chance to interact directly with customers.

“It is great for us to meet our customers face-to-face so we can build a better working relationship.  Conversing with them one on one is a great way to share knowledge both ways. I learn a lot from the attendees and I hope they can say the same,” Halstensgaard says.

SJE-Rhombus holds annual training events in June and September. September training has already filled, but the company is accepting registrations for June of 2019. For more information, contact Delaney at sharlene.delaney@sjeinc.com.

SJE-Rhombus has more than 35 years of experience providing pump controls for residential, commercial, municipal, industrial and agricultural applications. The Detroit Lakes, Minn.-based company has six locations across the United States and Asia. It is employee owned and privately held. For more information, visit www.sjerhombus.com or www.facebook.com/sjerhombus, or call 888-342-5753.