This story starts in a sporting goods store.
A man walked in to find an Aqua-Vu fishing camera on the shelf. He picked it up, inspected it and realized that it had a better picture quality than the $1,500-a-day camera trailer that he was renting. This man always wanted to own a downhole camera, but they were pricey — starting at over $20,000, upwards to $60,000. The Aqua-Vu was only $395.